• Director of Food

    Job Locations CA-BC-Vancouver
    Job ID
    Be Fresh Local Market
    Regular Full-Time
  • Overview

    The SPUD.CA family of companies is an online grocery delivery business headquartered in Vancouver, with integrated operations through our Be Fresh and Blush Lane markets in Western Canada. We are a passionate team of nice people, who want to make a difference. We believe that food touches every aspect of our lives so we value sustainable farming practices, sourcing local, treating animals humanely, and reducing food waste. As a certified B Corporation since 2013, we are committed to responsible business practices that are socially responsible.


    If our values resonate with you, and you want to learn, grow and develop within a with a team that inspires, shares knowledge, and cares, then please apply! We are growing, innovating, and it’s our great people that make it fun to come to work every day.


    SPUD.CA is looking for a full-time, permanent Director of Food based out of Vancouver, BC. This position reports into the VP Product Strategy & Merchandise.

    Duties & Responsibilities

    To lead the innovation, development, and production of SPUD’s food program across all online and offline sales channels, with ownership over the commissary operations in both Vancouver, BC and Calgary, AB.


    • Manage the recipe development calendar and pipeline, and oversee the entire menu, including seasonal menu changes.
    • Lead the sourcing process for increasing local ingredients into the Be Fresh menu program, including working cross-functionally with the Category Managers on unique ingredients.
    • Balance “willingness-to-pay” SRP and perceived value for customers, with a focus on driving profitability to the bottom line.
    • Consider the ability to scale item production, and the ability to sell through online (home and office delivery) sales channels.
    • Develop the flavour profiles and unique selling opportunities for private label items that can be scaled and outsourced (co-packed) .
    • Lead, develop and grow the team.
    • Implement the HAACP plan at the new Trapp commissary facility.
    • Assist with the commissary design at the new Trapp facility.
    • Work with local chefs and celebrities to create branded food items that can be sold through all sales channels.
    • Overall, ensure financial objectives are met: food costing, product pricing and mark-ups. Ensure appropriate stock levels are maintained between the kitchen and retail sites.
    • Assume a leadership role in the kitchen to ensure product is created efficiently, with quality, and with consistency.
    • Oversee end-to-end quality and food safety, and act as a liaison with the retail and online sales channels to ensure the highest quality products for our customers.
    • Work with in-house Design team and external contractors on sourcing cost-effective, unique packaging solutions for all food items.
    • Establish inventory and quality control policies; address ingredient controls and quality thereof. 
    • Provide recommended solutions to Executive Chef and Production Manager on ways to improve and reduce COGS.
    • Additional duties as assigned.


    Qualifications & Requirements

    • At least 10 years of kitchen management or restaurant operations management experience.
    • Culinary Red Seal designation (or equivalent).
    • Proven track record of strong communication and teamwork.
    • Analytical abilities to assess inventory, product costs, sales projections, and labour control.
    • Passionate about healthy living and how this fits into the Be Fresh brand.
    • Strong business acumen, including finding efficiencies and driving revenues.
    • Entrepreneurial mindset.


    • An annual salary based on experience
    • 20% discount on all of our products on spud.ca!
    • Extended Health Care Benefits (effective the first of the month after 90 days)


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